Launch Your Dream, by Dale Partridge, bills itself as a 30-day, step-by-step plan for preparing, launching, and growing your own business. And that's what it is... kind of.
I had mixed feelings about this book. On the positive side, it was written and organized well. It was easy to read, with nice short chapters, and his writing style was warm and conversational. There were some good actionable steps to take, and some generally helpful business advice. It also went into such areas as creating your mission statement, conducting market analysis, and navigating your social media presence.
The problem I had was that if you've read any sort of book in this genre before, it really didn't contain anything new. I was actually excited to read it, but felt a little bit let down. It was fine, and it was motivating in the way that a polished motivational speaker is motivating, but it didn't feel like it had a lot of substance. At times, it also felt like an advertisement for his website (and its accompanying paid consulting course).
Dale Partridge has built a very successful and lucrative business for himself, so he is clearly doing something right. But this book - largely for reasons I can't really put my finger on - just felt a little "off" for me.
*I received this book for free from Booklook Bloggers, in exchange for an honest review. All opinions are my own.*
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